My company merged, and the old brand doesn’t fit anymore. How do you blend identities without confusing everyone? Need advice!
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Mergers muddy brands—blending takes finesse to keep customers onboard. Start with shared values, then weave a new story. I saw some rebranding cases at https://www.danielbrian.com/our-work-brand-consulting/ while researching for a colleague. They show how to unify without losing fans, step-by-step. She mixed logos and messaging slow, tested with clients, and it clicked—smooth transition, no big fallout!