Mergers muddy brands—blending takes finesse to keep customers onboard. Start with shared values, then weave a new story. I saw some rebranding cases at https://www.danielbrian.com/our-work-brand-consulting/ while researching for a colleague. They show how to unify without losing fans, step-by-step. She mixed logos and messaging slow, tested with clients, and it clicked—smooth transition, no big fallout!
Mergers muddy brands—blending takes finesse to keep customers onboard. Start with shared values, then weave a new story. I saw some rebranding cases at https://www.danielbrian.com/our-work-brand-consulting/ while researching for a colleague. They show how to unify without losing fans, step-by-step. She mixed logos and messaging slow, tested with clients, and it clicked—smooth transition, no big fallout!